Privacy policy

 

The data controller is Amahorse Group S.p.A., with registered office at Via Citernese 112, 06016 San Giustino (PG), Italy, VAT No. 02129200545 (“Amahorse” or “Controller”), which operates the website www.acavallo.com under the Acavallo brand. The Controller can be contacted at marketing@amahorse.com and by certified email (PEC) at umbriaequitazione@pec.it.

 

The Controller processes the following categories of data:

 

No decisions based solely on automated processing which produce legal effects concerning you or similarly significantly affect you are taken within the meaning of Article 22 GDPR.

 

Newsletters and promotional communications sent by the Controller may contain a tiny, generally invisible image (“pixel”), which your email program downloads, when you open the message, from the servers of the Controller or of the provider it uses for sending, as well as links that pass through the same servers before leading to the requested page. This makes it possible to detect when a message is opened and when a link is clicked.

 

The Controller uses these tools in two ways.

Newsletter subscribers as of 28/10/2026. The newsletter contains promotional content about Acavallo products: the consent given when subscribing also covers the promotional communications referred to in section 3, letter d). For these subscribers, individual email tracking was already active before the publication of the Garante’s Guidelines of 17 April 2026: it continues, for the newsletter and promotional communications, on the basis of the consent given when subscribing to the newsletter (Article 122(1) of the Privacy Code and Article 6(1)(a) GDPR), without the need for new consent, in accordance with the arrangements laid down in § 6 of those Guidelines for processing already in progress. Subscribers may at any time disable tracking alone, while continuing to receive emails, or withdraw their consent to promotional communications, via the “Manage preferences” link at the bottom of every email, without needing to log in to their account.

 

You may withdraw your consent to individual tracking alone at any time, while continuing to receive promotional communications without tracking pixels and links, via the “Manage preferences” link at the bottom of every promotional email, without needing to log in to your account. Withdrawal does not limit the Site’s services in any way. You can also prevent the pixel from being downloaded by disabling the automatic display of images in your email program.

 

Providing the data referred to in section 3, letters a), b) and c), is necessary for registration, purchases and compliance with legal obligations: without it, it is not possible to register or make purchases. The consents referred to in section 3, letters d) and e), are collected through a single “Marketing communications” checkbox in the Site registration and newsletter subscription forms. They are optional and can be withdrawn separately: not giving or withdrawing them has no consequences for registration or purchases.

 

The data are processed electronically by the Controller’s staff, authorised and instructed pursuant to Article 29 GDPR and Article 2-quaterdecies of the Privacy Code, with appropriate security measures pursuant to Article 32 GDPR. Newsletters and promotional communications are sent through the MailUp platform, which is operated directly by the Controller. Service communications are sent through the systems of the Site’s e-commerce platform.

 

The data may be disclosed, to the extent necessary, to:

An up-to-date list of processors may be requested from the Controller. The data are not disseminated.

 

The data, including those processed through the MailUp platform, are stored and processed within the European Economic Area.

 

 

After these periods, the data are deleted or anonymised.

 

You have the right to request from the Controller access to your data (Article 15 GDPR), rectification (Article 16), erasure (Article 17), restriction of processing (Article 18) and portability of the data you have provided (Article 20), and to object to processing based on legitimate interest on grounds relating to your particular situation (Article 21(1)).

 

 

You may withdraw any consent you have given at any time, including separately, without affecting the lawfulness of processing based on consent before its withdrawal (Article 7(3) GDPR).

 

Objections and withdrawals can be made via the “Manage preferences” link at the bottom of every promotional email or by writing to marketing@amahorse.com; other requests can be sent to the same address. The Controller will respond without undue delay and in any event within one month of receipt of the request (Article 12(3) GDPR).

 

You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali), Piazza Venezia 11, 00187 Rome, Italy (www.garanteprivacy.it).

 

Registration and purchases on the Site are reserved for persons aged sixteen or over, as provided for in the General Terms and Conditions of Sale. The Controller does not knowingly process data of persons under that age and deletes such data if it becomes aware of them.

 

This notice was last updated on 28/10/2026. Changes are published on the Site and, if significant, communicated to registered users by email.